« A consistent message creates a lasting impression | Home | Time to refresh your contact list »

The message is about keeping clients – not just getting them

By Vida Jurisic | December 4, 2009

The more websites I see, the more I am convinced that many business messages miss the mark. Why? Because most companies, service professionals and solopreneurs are busy “getting” clients rather than earning their customers’ business by creating ongoing conversations with their message, through good times, times of change and when a crisis occurs.  

The message can produce wonders when its value and relevancy is intimately linked to the immediate need of your clients,  and consistently communicated at every level of your business.  

To accomplish this sounds easy, but you and I both know that the product or service you offer has to continuously reinforce this through repeated conversations with your customers so they know that when they’re not thinking of you, you are.  The challenge is not negligible but well worth the time you will invest in your message to make sure your customers will be listening when you talk with them now and in the years to come. And most importantly, it will earn you their trust and business.

To get you into keeping my clients message thinking mode, here’s a great round up of the 20th century’s Top 10 ad slogans. (Source AdAge.com  – The Advertising Century http://adage.com/century/slogans.html)   

TOP 10 SLOGANS OF THE CENTURY

 

  1. Diamonds are forever (DeBeers)
  2. Just do it (Nike)
  3. The pause that refreshes (Coca-Cola)
  4. Tastes great, less filling (Miller Lite)
  5. We try harder (Avis)
  6. Good to the last drop (Maxwell House)
  7. Breakfast of champions (Wheaties)
  8. Does she … or doesn’t she? (Clairol)
  9. When it rains it pours (Morton Salt)
  10. Where’s the beef? (Wendy’s)

Look Ma, no cavities! (Crest toothpaste)

 

 

 

Bookmark This Post
SubscribeDiggdel.icio.usStumbleUpon

Topics: Uncategorized | No Comments »

Comments