Value of consistent message

So what’s the value of a consistent message?

Monday, June 29th, 2009

Your message communicates the value of your product or service at every level of your business and in all activities your business undertakes.
It supports your vision, your personal values, and your business expertise.
Every division of your business, each person who works with you–all of it clearly and consistently expresses your unique promise of value.
Whether your [...]