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Do you have a clear offer? This person didn’t

Monday, August 9th, 2010

Just got a telephone call that went like this:
Caller -    “Can I speak to Vida Jurisic?”
Me -        ”Who’s speaking?”
Caller -    ” We do cleaning in your building.”
Me -        ” What do you do you do? House cleaning, carpet cleaning?”
Caller –    “We do carpet cleaning and upholstery.”
Why didn’t she tell me this in the first place?
What’s [...]

What are the most difficult challenges that keep you from communicating your business message consistently?

Tuesday, June 8th, 2010

It’s already mid-year and a good time to check how profitably you’re communciating your business message consistently. 
That’s why I’d like to tell me what are your most difficult challenges that keep you from getting your message out to get repeat business from those precious clients you already have and attract good paying new clients who you know can benefit from [...]

Two winning habits for the new year

Monday, December 28th, 2009

New year’s resolutions can be successfully implemented by being firm, yet gentle as you take the daily steps to ease into your new habits.
Think of it this way - Like  a new $100 dollar bill, when you’re acquiring new habits you don’t bend so easily. It takes time to learn where the natural folds are and to [...]

Time to refresh your contact list

Sunday, December 20th, 2009

Whether your list is big, small or you think you don’t have one because you’re just starting your business, take time out to see who’s in your address book online and offline, whose names are on Post Its lying around on your desk, in your files and check out the business cards you received over the past [...]

The message is about keeping clients – not just getting them

Friday, December 4th, 2009

The more websites I see, the more I am convinced that many business messages miss the mark. Why? Because most companies, service professionals and solopreneurs are busy “getting” clients rather than earning their customers’ business by creating ongoing conversations with their message, through good times, times of change and when a crisis occurs.  
The message can produce wonders [...]

A consistent message creates a lasting impression

Thursday, July 23rd, 2009

Queen’s University School of Business in Canada tells recruiters that the most effective way for your firm to interest their students is to make sure they know who you are, what you do and the kind of opportunities you offer.  
And guess what? the most successful companies have a clear understanding of their unique strengths and then [...]

Assess the “What it’s in it for me?” client value of your message

Sunday, July 5th, 2009

Does your business message communicate what you do or what you do for your clients?
Of course, what you do is extremely important but, more importantly, what you do- be it by means of a product or service- has to have value for your clients.
For example, if you have just patented the world’s fastest handheld calculator, [...]