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A consistent message creates a lasting impression
By Vida Jurisic | July 23, 2009
Queen’s University School of Business in Canada tells recruiters that the most effective way for your firm to interest their students is to make sure they know who you are, what you do and the kind of opportunities you offer.
And guess what? the most successful companies have a clear understanding of their unique strengths and then take every opportunity to deliver that message to students. Advertising, presentation materials, speeches, and all company representatives should reinforce the same consistent message. During the course of a year, students hear many recruiting messages, and you want yours to create a lasting impression.
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