Archive for July, 2009

A consistent message creates a lasting impression

Thursday, July 23rd, 2009

Queen’s University School of Business in Canada tells recruiters that the most effective way for your firm to interest their students is to make sure they know who you are, what you do and the kind of opportunities you offer.  
And guess what? the most successful companies have a clear understanding of their unique strengths and then [...]

Assess the “What it’s in it for me?” client value of your message

Sunday, July 5th, 2009

Does your business message communicate what you do or what you do for your clients?
Of course, what you do is extremely important but, more importantly, what you do- be it by means of a product or service- has to have value for your clients.
For example, if you have just patented the world’s fastest handheld calculator, [...]