Archive for June, 2009

So what’s the value of a consistent message?

Monday, June 29th, 2009

Your message communicates the value of your product or service at every level of your business and in all activities your business undertakes. It supports your vision, your personal values, and your business expertise. Every division of your business, each person who works with you–all of it clearly and consistently expresses your unique promise of [...]

Welcome

Sunday, June 28th, 2009

Welcome! No matter where in the world you are doing business or hope to do business, the only way you are going to attract clients is through your message. Provided it works. You’ll know soon enough by the number of clients you attract, the clients you keep, the clients you keep attracting and keep…Right? It [...]